A Salesforce administrator configures and maintains your Salesforce org. They manage users and permissions, build fields, flows and reports, keep data clean and help your teams actually use the system.
A great Salesforce Administrator does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Manage users, roles, profiles and permissions
02Build flows, validation rules and page layouts
03Create reports and dashboards for sales and leadership
04Keep data clean with deduplication and import processes
05Train users and handle day-to-day Salesforce requests
How this hire moves your business forward: A messy CRM means bad forecasts and reps who stop using it. A strong Salesforce admin keeps the data clean and the system simple, so leadership trusts the numbers.
Why LatAm
Why LatAm Produces Great Salesforce Administrators.
Mexico, Colombia, Argentina and Brazil have large Salesforce communities, and many admins hold Salesforce certifications and have supported US sales teams.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Salesforce Administrator Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Salesforce configuration
Flows and automation
Reports and dashboards
Data management and imports
Security and permissions
Common Tools
Salesforce Sales Cloud / Service Cloud
Data Loader
Flow Builder
Slack
Excel / Google Sheets
Soft Skills & Traits
Service-minded with internal users
Organized and process-driven
Pushes back on unnecessary fields
Clear trainer
Detail-oriented
Compensation
Salesforce Administrator Salary: US vs Latin America.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$70,000
$26,400
$43,600 / yr
Mid level
$90,000
$36,000
$54,000 / yr
Senior
$115,000
$46,800
$68,200 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Holds the Salesforce Administrator certification
Has replaced old workflow rules with Flows
Can show dashboards leadership used
Has cleaned up a messy org
Red Flags
Adds a field for every request
No experience with permissions and security
Has never trained users
Our process
Our Process for This Role.
We do not post and wait. Every Salesforce Administrator search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Salesforce Administrator.
Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search.
Around $36,000 a year at mid level, compared with about $90,000 in the US. Senior hires run around $46,800.
Start with an admin if most of your needs are configuration, reports and automation. Add a developer when you need custom code or integrations that configuration cannot handle.
Yes. We check certifications and test hands-on configuration skills in the assessment.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Ready to Hire a Salesforce Administrator Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.