A sales manager leads and develops the sales team - setting targets, coaching reps, managing pipeline quality, and driving the execution of the go-to-market strategy.
A great Sales Manager does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Manage and develop a team of sales reps through coaching and feedback
02Set individual and team targets and track performance
03Review pipeline quality and forecast accuracy regularly
04Recruit and onboard new sales team members
05Partner with marketing on lead quality and pipeline generation
How this hire moves your business forward: A sales manager is the multiplier in your sales org. They make every rep better, and a better rep means more revenue. This is one of the highest-leverage hires in a sales-led company.
Why LatAm
Why LatAm Produces Great Sales Managers.
LatAm sales managers have often led US-facing teams in SaaS, services, or e-commerce companies. They combine strong coaching skills with commercial rigor and an understanding of US market dynamics.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Sales Manager Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Sales team management
Pipeline management and forecasting
Coaching and performance development
Hiring and onboarding
Go-to-market execution
Common Tools
Salesforce
HubSpot
Gong
Outreach.io
Slack
Soft Skills & Traits
Strong coach and motivator
Commercially sharp
Data-driven
Direct communicator
Accountable
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$80,000
$36,000
$44,000 / yr
Mid level
$110,000
$48,000
$62,000 / yr
Senior
$140,000
$60,000
$80,000 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has managed a team before and can speak to specific rep development successes
Data-driven about pipeline quality and forecast accuracy
Runs structured 1:1s and team meetings, not just ad-hoc conversations
Has recruited and onboarded sales reps successfully
Red Flags
Strong individual contributor who has never actually managed a team
Manages by results alone without coaching behaviors
No experience with pipeline review or forecast management
Our process
Our Process for This Role.
We do not post and wait. Every Sales Manager search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
4-5 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. High business English required (stakeholder-facing).
A LatAm sales manager brings the same coaching depth and commercial leadership as a US hire at significantly lower cost. The best candidates have built and led US-facing sales teams with measurable results.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
At small team sizes, a player-coach model works. As the team grows, a pure management role produces better coaching outcomes.
5-8 reps per manager is standard for most sales environments. Sur can advise on the right structure for your team size.
Ready to Hire a Sales Manager Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.