A sales enablement specialist equips the sales team with the content, training, and tools they need to engage buyers effectively and close more deals.
A great Sales Enablement Specialist does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Create and maintain sales collateral, battlecards, and playbooks
02Develop onboarding and ongoing training programs for sales reps
03Manage the sales content library and ensure materials are current
04Track enablement impact through rep performance and content usage metrics
05Collaborate with marketing on campaign and content alignment
How this hire moves your business forward: Sales enablement shortens ramp time for new reps and continuously improves the performance of existing ones. Every rep who closes better because of great enablement is direct revenue impact.
Why LatAm
Why LatAm Produces Great Sales Enablement Specialists.
LatAm sales enablement professionals often come from sales, marketing, or instructional design backgrounds. They combine content creation skills with a deep understanding of the sales process.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Sales Enablement Specialist Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Sales content creation
Training program development
Playbook building
Sales process documentation
Content performance analysis
Common Tools
Highspot / Seismic
Notion / Confluence
PowerPoint / Google Slides
Loom
HubSpot / Salesforce
Soft Skills & Traits
Strong writer and communicator
Understands the sales process deeply
Organized content manager
Collaborative with sales and marketing
Data-driven about what content works
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$60,000
$25,200
$34,800 / yr
Mid level
$78,000
$33,600
$44,400 / yr
Senior
$95,000
$42,000
$53,000 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has built a sales playbook or battlecard from scratch and can show results
Understands buyer objections as well as any rep on the team
Creates training that sales reps actually use and reference
Measures enablement impact with data
Red Flags
Creates content nobody uses
Has never sold anything - treats enablement as a content job, not a sales job
No data on whether their content or training improves performance
Our process
Our Process for This Role.
We do not post and wait. Every Sales Enablement Specialist search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Sales Enablement Specialist.
3-4 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm sales enablement specialist brings strong content and training skills at significantly lower cost. Many have backgrounds in both sales and content creation that make them well-suited for this role.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Training is a component of enablement. Enablement is the broader function covering content, tools, process, and continuous development.
Both work. It is most effective when it sits close to sales leadership but has a strong relationship with marketing. Sur can advise on the right reporting structure.
Ready to Hire a Sales Enablement Specialist Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.