A BDR focuses on pipeline generation through a mix of outbound prospecting and partnership or channel development. Similar to an SDR but often with a slightly broader scope and focus on strategic relationships.
A great Business Development Rep (BDR) does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Prospect into target accounts across outbound channels
02Develop and nurture relationships with potential partners
03Qualify inbound and outbound leads for the sales team
04Research market opportunities and competitor positioning
05Support Account Executives with pre-sales research and prep
How this hire moves your business forward: BDRs build the foundation of your pipeline. They create consistent top-of-funnel activity and add leverage beyond just meetings booked.
Why LatAm
Why LatAm Produces Great Business Development Rep (BDR)s.
LatAm BDRs have experience generating pipeline for US companies through outbound outreach, with structured approaches to prospecting and qualification.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Business Development Rep (BDR) Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Outbound prospecting
Partnership development
Lead qualification
Market research
CRM management
Common Tools
Salesforce
HubSpot
Apollo.io
LinkedIn Sales Navigator
Outreach.io
Soft Skills & Traits
Relationship-driven
Strategic thinker
Persistent
Curious
Self-starter
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$55,000
$20,000
$35,000 / yr
Mid level
$74,000
$30,000
$44,000 / yr
Senior
$90,000
$45,000
$45,000 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Can speak to both a transactional and a partnership-oriented pipeline motion
Understands your ICP and can research accounts intelligently
Builds genuine relationships rather than just logging activities
Strategic about where to focus time and effort
Red Flags
Cannot distinguish between a BDR and SDR function
Relationship skills but no outbound execution discipline
Activity-focused without strategic prioritization
Our process
Our Process for This Role.
We do not post and wait. Every Business Development Rep (BDR) search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Business Development Rep (BDR).
2-3 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm BDR offers the same strategic prospecting capability as a US hire at significantly lower cost. Strong communication skills and business education make them effective in relationship-oriented BD work.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
An SDR is typically purely outbound meeting-setting. A BDR often has broader scope including partnerships, strategic accounts, and more complex relationship development.
Some can, but it risks diluting their pipeline focus. If you need marketing support too, consider a separate marketing hire and keep BDR focused on revenue.
Ready to Hire a Business Development Rep (BDR) Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.