A marketing operations specialist owns the marketing technology stack and the processes that run on it - ensuring your tools are configured correctly, your data is clean, and your campaigns execute reliably.
A great Marketing Operations Specialist does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Manage and optimize the marketing automation platform
02Maintain lead database hygiene and segmentation logic
03Build and QA automated workflows, nurture sequences, and campaign setups
04Integrate marketing tools with CRM and other systems
05Document marketing processes and train the team on platform usage
How this hire moves your business forward: Marketing operations is the infrastructure your marketing team runs on. Without it, campaigns break, data is wrong, and lead handoffs to sales are messy. A strong marketing ops specialist makes your entire marketing function more reliable.
Why LatAm
Why LatAm Produces Great Marketing Operations Specialists.
LatAm marketing operations professionals are technically strong with experience in major marketing automation platforms. Many come from data or engineering backgrounds adapted to marketing technology.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Marketing Operations Specialist Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Marketing automation platform management
Lead management and database hygiene
Workflow and campaign QA
Tech stack integration
Marketing process documentation
Common Tools
HubSpot
Marketo
Pardot / Account Engagement
Salesforce
Zapier / Make
Soft Skills & Traits
Technically precise
Detail-oriented
Systematic
Proactive about platform issues
Collaborative with both marketing and sales
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Can explain how they have improved lead data quality or workflow reliability
Builds workflows that do not break when edge cases occur
Documents everything so the team can operate without them
Red Flags
Knows the platform features but has not built production workflows
Does not proactively monitor for broken automations
No experience integrating marketing tools with CRM
Our process
Our Process for This Role.
We do not post and wait. Every Marketing Operations Specialist search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Marketing Operations Specialist.
3-4 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm marketing ops specialist brings strong technical marketing platform skills at significantly lower cost. HubSpot and Marketo certifications are common and verifiable.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Marketing is the right functional home. As you mature into a full RevOps function, marketing ops can be folded in.
HubSpot for most growth-stage companies. Marketo for enterprise. The right answer depends on your CRM, team size, and marketing complexity. Sur can advise.
Ready to Hire a Marketing Operations Specialist Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.