An influencer marketing coordinator manages relationships with content creators and influencers - identifying the right partners, coordinating campaigns, and measuring the impact of influencer-driven content.
A great Influencer Marketing Coordinator does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Research and identify influencers aligned with brand and audience
02Manage outreach, negotiation, and contracts with creators
03Coordinate campaign briefs, content approvals, and deliverables
04Track campaign performance including reach, engagement, and conversions
05Build and maintain a network of creator relationships
How this hire moves your business forward: Influencer marketing reaches audiences that paid ads increasingly cannot. A dedicated coordinator turns influencer partnerships from one-off experiments into a systematic, scalable channel.
Why LatAm
Why LatAm Produces Great Influencer Marketing Coordinators.
LatAm influencer marketing coordinators are deeply familiar with US social media platforms and creator culture. Many have experience managing creator campaigns for US-facing brands across Instagram, TikTok, and YouTube.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Influencer Marketing Coordinator Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Influencer research and identification
Creator outreach and negotiation
Campaign management and coordination
Performance tracking
Contract and deliverable management
Common Tools
Grin / Aspire / Creator.co
Instagram / TikTok / YouTube
Google Sheets
Slack
Later / Planoly
Soft Skills & Traits
Relationship builder with creators
Organized project manager
Eye for content quality and brand alignment
Data-driven about performance
Persistent in follow-up
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$55,000
$18,000
$37,000 / yr
Mid level
$65,000
$24,000
$41,000 / yr
Senior
$80,000
$32,400
$47,600 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has managed influencer campaigns end to end with measurable results
Has an existing creator network or a clear systematic approach to building one
Negotiates fair terms that work for both brand and creator
Tracks performance at the campaign and creator level
Red Flags
Focuses on follower count without vetting engagement quality or audience alignment
Has only managed gifting campaigns with no paid or contracted creator experience
Cannot measure the business impact of influencer campaigns
Our process
Our Process for This Role.
We do not post and wait. Every Influencer Marketing Coordinator search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Influencer Marketing Coordinator.
2-3 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. High business English required (stakeholder-facing).
A LatAm influencer marketing coordinator brings strong social media fluency and creator relationship skills at significantly lower cost. Deep familiarity with US social platforms and creator culture is common.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Yes, coordinators handle outreach, negotiate rates and deliverables, and manage contracts, ensuring campaigns are structured, on budget, and aligned with your expectations
Yes, many LatAm coordinators already manage campaigns targeting US audiences, working in US time zones and communicating directly with creators, agencies, and internal marketing teams.
Ready to Hire a Influencer Marketing Coordinator Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.