A lifecycle marketer owns the customer journey from acquisition through retention - designing and executing the automated and manual touchpoints that move customers from prospect to loyal advocate.
A great Lifecycle Marketer does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Map and design the customer journey across all funnel stages
02Build and optimize automated email, SMS, and in-app lifecycle sequences
03Develop segmentation strategies to personalize customer communications
04Track lifecycle metrics including activation, engagement, and retention rates
05Collaborate with product and CS to align lifecycle programs with customer milestones
How this hire moves your business forward: Lifecycle marketing is the connective tissue between acquisition and retention. A lifecycle marketer maximizes the value of every customer you acquire by ensuring they actually activate, engage, and stay.
Why LatAm
Why LatAm Produces Great Lifecycle Marketers.
LatAm lifecycle marketers combine analytical precision with creative execution. Many have backgrounds in email marketing or customer success that give them both the technical and empathetic depth this role requires.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Lifecycle Marketer Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Customer journey mapping
Marketing automation
Behavioral segmentation
A/B testing and optimization
Cross-channel lifecycle design
Common Tools
Klaviyo
Braze
HubSpot
Iterable
Mixpanel / Amplitude
Soft Skills & Traits
Customer-obsessed
Analytically rigorous
Strong writer
Cross-functional collaborator
Systems thinker
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$55,000
$21,600
$33,400 / yr
Mid level
$72,000
$30,000
$42,000 / yr
Senior
$92,000
$40,800
$51,200 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Can map a full customer journey and explain the logic behind each touchpoint
Has metrics on lifecycle programs they have built - activation rates, retention improvements
Tests and iterates systematically rather than setting and forgetting
Understands both the marketing automation platform and the customer psychology behind the sequences
Red Flags
Treats lifecycle marketing as just email marketing
Builds automations but never measures their performance
Cannot explain the difference between acquisition and retention lifecycle programs
Our process
Our Process for This Role.
We do not post and wait. Every Lifecycle Marketer search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Lifecycle Marketer.
3-4 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. High business English required (stakeholder-facing).
A LatAm lifecycle marketer brings the same strategic and technical marketing automation capability as a US hire at significantly lower cost. Many have built lifecycle programs for US SaaS or e-commerce companies.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Email marketing is one channel. Lifecycle marketing is a strategy that spans multiple channels and touchpoints across the entire customer relationship.
If your customer journey is complex and multi-channel, hire a lifecycle marketer. If email is your primary retention channel, an email specialist is the right starting point.
Ready to Hire a Lifecycle Marketer Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.