A paid media specialist manages your paid advertising campaigns across digital channels - driving traffic, leads, and revenue through strategic ad buying and continuous optimization.
A great Paid Media Specialist does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Plan, launch, and manage paid campaigns across Google, Meta, LinkedIn, and other platforms
02Write and test ad creative including copy and visual direction
03Monitor and optimize campaign performance daily
04Manage advertising budgets and report on ROAS and CAC
05Conduct audience research and targeting strategy
How this hire moves your business forward: Paid media is your most controllable acquisition lever. A skilled paid media specialist turns ad spend into predictable, scalable pipeline and revenue.
Why LatAm
Why LatAm Produces Great Paid Media Specialists.
LatAm paid media specialists are experienced with major US advertising platforms and have managed campaigns targeting US audiences. Many hold Google and Meta certifications and have delivered measurable ROAS improvements.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Paid Media Specialist Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Google Ads management
Meta Ads management
Campaign optimization
Audience targeting
Performance reporting
Common Tools
Google Ads
Meta Business Suite
LinkedIn Campaign Manager
Google Analytics
Triple Whale / Northbeam
Soft Skills & Traits
Data-driven optimizer
Creative thinker about ad messaging
Analytically precise
Budget-conscious
Fast decision-maker
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$50,000
$21,600
$28,400 / yr
Mid level
$68,000
$30,000
$38,000 / yr
Senior
$88,000
$39,600
$48,400 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has managed significant ad budgets with measurable ROAS results
Can explain their optimization process and how they make daily decisions
Tests creative systematically rather than just running one version
Proactively flags budget issues or performance drops
Red Flags
Spends budget without a clear optimization framework
Cannot explain what drives performance differences between audiences or creative
No experience with attribution or multi-channel reporting
Our process
Our Process for This Role.
We do not post and wait. Every Paid Media Specialist search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Paid Media Specialist.
3-4 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. High business English required (stakeholder-facing).
A LatAm paid media specialist delivers the same optimization capability and platform expertise as a US hire at significantly lower cost. Certifications are common and easily verifiable.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Depends on your ICP. Google Search for high-intent buyers. Meta for broad audience reach and visual products. LinkedIn for B2B. Sur can advise on the right channel mix for your business.
Technically they can, but paid and organic are different disciplines that benefit from dedicated focus. If budget requires combining them, set clear time allocation expectations.
Ready to Hire a Paid Media Specialist Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.