An email marketing specialist owns your email channel end to end - list management, campaign execution, automation builds, and performance optimization.
A great Email Marketing Specialist does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Build and execute email campaigns from brief to send
02Manage and segment the email list for relevance
03Build and optimize automated email flows and sequences
04Track open rates, click rates, and conversion metrics
05A/B test subject lines, content, and send timing
How this hire moves your business forward: Email remains one of the highest-ROI marketing channels. A dedicated email specialist turns your list into a revenue asset - driving both acquisition and retention on a repeatable basis.
Why LatAm
Why LatAm Produces Great Email Marketing Specialists.
LatAm email marketers are skilled in lifecycle marketing, automation tools like HubSpot and Klaviyo, and performance optimization for US audiences.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Email Marketing Specialist Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Email campaign management
List segmentation
Marketing automation
A/B testing
Deliverability management
Common Tools
Klaviyo
Mailchimp
HubSpot
ActiveCampaign
Brevo (Sendinblue)
Soft Skills & Traits
Detail-oriented
Analytically minded
Strong copywriter
Systematic
Curious about performance data
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$60,000
$30,000
$30,000 / yr
Mid level
$80,000
$35,000
$45,000 / yr
Senior
$105,000
$40,000
$65,000 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Can show you an automation flow they built and the results it drove
Understands deliverability and actively manages list hygiene
Has a clear testing methodology and can explain what they learned
Strong copywriter with a feel for email tone
Red Flags
Cannot explain how they would improve a declining open rate
Has only sent batch-and-blast campaigns without segmentation
No experience with automation or flows
Our process
Our Process for This Role.
We do not post and wait. Every Email Marketing Specialist search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Email Marketing Specialist.
2-3 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm email marketing specialist brings strong technical and creative email skills at significantly lower cost than US hires. Many have direct experience with US e-commerce or SaaS email programs.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Open rate, click-through rate, conversion rate, unsubscribe rate, and revenue per email. Deliverability (inbox placement rate) is also critical and often overlooked.
Many can. Email and SMS are closely related and many platforms (like Klaviyo) manage both. If SMS is a priority channel, confirm platform experience during the search.
Ready to Hire a Email Marketing Specialist Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.