An ecommerce marketing specialist drives traffic and conversions to your online store through paid, email, social, and promotional campaigns specifically designed for the ecommerce context.
A great Ecommerce Marketing Specialist does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Plan and execute marketing campaigns tied to the ecommerce promotional calendar
02Manage email and SMS marketing flows for acquisition and retention
03Run paid social and search campaigns for traffic and conversions
04Coordinate with the ecommerce team on promotions and product launches
05Track marketing performance against ecommerce revenue metrics
How this hire moves your business forward: Ecommerce marketing is what fills the top of your funnel and brings customers back. A dedicated specialist keeps the marketing engine running in sync with your store operations.
Why LatAm
Why LatAm Produces Great Ecommerce Marketing Specialists.
LatAm ecommerce marketing specialists combine channel execution skills with ecommerce platform knowledge. Many have managed full-funnel marketing programs for US-facing DTC or marketplace brands.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Ecommerce Marketing Specialist Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Email and SMS marketing for ecommerce
Paid social and search for ecommerce
Promotional campaign execution
Ecommerce funnel optimization
Marketing analytics
Common Tools
Klaviyo
Meta Ads Manager
Google Ads
Shopify
Google Analytics
Soft Skills & Traits
Channel-versatile
Conversion-focused
Organized with promotional calendars
Data-driven
Collaborative with store operations
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$50,000
$21,600
$28,400 / yr
Mid level
$65,000
$28,800
$36,200 / yr
Senior
$85,000
$38,400
$46,600 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has managed a promotional calendar and executed campaigns across at least two channels
Understands how marketing and store operations need to align for promotions to work
Tracks ROAS and optimizes campaigns based on data
Platform-specific skills in email and paid channels
Red Flags
Strong in one channel but cannot coordinate across multiple
No understanding of how store operations affect marketing execution
Cannot connect marketing activity to revenue outcomes
Our process
Our Process for This Role.
We do not post and wait. Every Ecommerce Marketing Specialist search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Ecommerce Marketing Specialist.
3-4 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. High business English required (stakeholder-facing).
A LatAm ecommerce marketing specialist brings multi-channel execution skills and ecommerce platform knowledge at significantly lower cost. Many have managed US DTC brand marketing with measurable revenue results.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Not typically. Keeping marketing and store management as separate functions improves both.
Email and paid social are the highest ROI starting points for most DTC brands. Sur can advise based on your specific customer acquisition model.
Ready to Hire a Ecommerce Marketing Specialist Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.