An ecommerce analyst measures and optimizes online store performance - tracking conversion funnels, product performance, customer behavior, and campaign ROI to identify the biggest growth opportunities.
A great Ecommerce Analyst does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Build and maintain ecommerce performance dashboards
02Analyze conversion funnels and identify drop-off points
03Track product performance including view rates, add-to-cart rates, and conversion
04Measure campaign and promotion performance against revenue targets
05Conduct customer cohort and LTV analysis
How this hire moves your business forward: An ecommerce analyst turns your store data into growth decisions. Without one, you are making merchandising, pricing, and marketing decisions based on intuition. With one, every decision is grounded in evidence.
Why LatAm
Why LatAm Produces Great Ecommerce Analysts.
LatAm ecommerce analysts bring strong SQL and analytics skills combined with platform-specific ecommerce experience. Many have worked on US-facing ecommerce brands and understand the full digital commerce funnel.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Ecommerce Analyst Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Ecommerce analytics
Funnel analysis
Product performance analysis
Customer cohort analysis
A/B test design and analysis
Common Tools
Google Analytics / GA4
Shopify Analytics
SQL / BigQuery
Tableau / Looker
Excel / Google Sheets
Soft Skills & Traits
Data-driven
Commercially minded
Clear communicator of insights
Detail-oriented
Collaborative with marketing and ops
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$52,000
$21,600
$30,400 / yr
Mid level
$68,000
$28,800
$39,200 / yr
Senior
$88,000
$37,200
$50,800 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Can explain the full ecommerce conversion funnel and where they have improved it
Has built dashboards that the ecommerce team uses daily
Comfortable with SQL and can pull data independently
Connects analytics to actionable recommendations, not just reports
Red Flags
Reports on metrics without recommending actions
Cannot explain what drives conversion rate differences
Has only used Shopify's built-in analytics without deeper SQL or BI tool experience
Our process
Our Process for This Role.
We do not post and wait. Every Ecommerce Analyst search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Ecommerce Analyst.
3-4 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm ecommerce analyst brings strong quantitative skills and platform expertise at significantly lower cost. Many have direct experience with major US ecommerce platforms and analytics stacks.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Conversion rate, average order value (AOV), customer acquisition cost (CAC), customer lifetime value (LTV), return rate, and ROAS are the core ecommerce KPIs.
Yes. Designing and analyzing A/B tests is a core competency for this role.
Ready to Hire a Ecommerce Analyst Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.