A digital merchandiser manages the visual and structural presentation of products online - curating collections, optimizing product placement, and designing the shopping experience that drives conversion and average order value.
A great Digital Merchandiser does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Manage product placement and collection curation on the website and app
02Design promotional and seasonal merchandising strategies
03Optimize category pages and product recommendations
04Coordinate with marketing on campaign-aligned merchandising
05Analyze product performance and adjust placement based on data
How this hire moves your business forward: Merchandising is the silent sales strategy behind your catalog. A digital merchandiser ensures your best-performing and highest-margin products are seen by the right customers at the right moment.
Why LatAm
Why LatAm Produces Great Digital Merchandisers.
LatAm digital merchandisers combine creative visual thinking with ecommerce analytics skills. Many have experience in retail or ecommerce environments managing both promotional and evergreen merchandising strategies.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Digital Merchandiser Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Online product curation and placement
Promotional merchandising strategy
Category page optimization
Product recommendation logic
Merchandising analytics
Common Tools
Shopify
Nosto / Searchanise
Google Analytics
Excel / Google Sheets
Canva (basic)
Soft Skills & Traits
Creative visual thinker
Data-driven about what products to feature
Commercially minded
Organized campaign planner
Collaborative with marketing
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$50,000
$19,200
$30,800 / yr
Mid level
$65,000
$25,200
$39,800 / yr
Senior
$82,000
$33,600
$48,400 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has managed product placement for a store with measurable conversion impact
Can explain the strategy behind their merchandising decisions - not just aesthetic choices
Uses data to decide what to feature, not just personal preference
Coordinates merchandising with the promotional calendar effectively
Red Flags
Makes merchandising decisions based on personal taste without data
No understanding of how product placement affects conversion or AOV
Cannot coordinate merchandising with marketing campaigns
Our process
Our Process for This Role.
We do not post and wait. Every Digital Merchandiser search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Digital Merchandiser.
2-3 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm digital merchandiser delivers the same visual and commercial merchandising instincts as a US hire at significantly lower cost. Ecommerce merchandising is a well-established skill in the LatAm market.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Catalog management is about data accuracy. Digital merchandising is about strategic placement and presentation to drive conversion.
Yes - promotions and merchandising are closely linked. Coordinating them through one person improves execution quality.
Ready to Hire a Digital Merchandiser Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.