A sales assistant supports the sales team with research, CRM management, outreach coordination, and administrative tasks that improve rep efficiency.
A great Sales Assistant does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Research target accounts and contacts for the sales team
02Maintain and update CRM records and contact data
03Support outbound outreach by preparing lists and personalizing templates
04Schedule meetings and follow up on proposals
05Prepare sales materials, proposals, and presentations
How this hire moves your business forward: Sales reps generate their highest value when they are talking to prospects. A sales assistant handles the research and administrative work so reps spend more time selling.
Why LatAm
Why LatAm Produces Great Sales Assistants.
LatAm sales assistants are experienced with US CRM platforms and sales processes. They bring strong research skills and organizational discipline to high-volume sales environments.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Sales Assistant Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Prospect research
CRM management and data entry
Outreach list preparation
Meeting scheduling
Sales material preparation
Common Tools
Salesforce / HubSpot/ Zoho CRM
LinkedIn Sales Navigator
Apollo.io
Google Workspace
Slack
Soft Skills & Traits
Organized and detail-oriented
Fast and accurate researcher
Reliable data entry
Proactive communicator
Deadline-driven
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$38,000
$13,200
$24,800 / yr
Mid level
$50,000
$18,000
$32,000 / yr
Senior
$65,000
$25,200
$39,800 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
CRM records are always accurate and current
Research is organized, relevant, and actually saves the rep time
Meeting scheduling is handled without any delays or errors
Proactively prepares materials so reps walk into meetings ready
Red Flags
Research is superficial and not useful to the rep
CRM data entry is inaccurate or behind
Needs extensive direction rather than operating from a brief
Our process
Our Process for This Role.
We do not post and wait. Every Sales Assistant search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
1-2 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. High business English required (stakeholder-facing).
A LatAm sales assistant delivers research and administrative support that directly increases rep productivity at significantly lower cost. CRM and sales platform proficiency are standard.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Yes. Many sales assistants handle outreach execution while reps focus on conversations and closing.
No. An SDR focuses on qualifying and booking meetings with prospects. A sales assistant supports the broader sales team with research, CRM, and coordination.
Ready to Hire a Sales Assistant Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.