A graphic designer creates visual assets that communicate your brand message across marketing materials, digital channels, and product touchpoints.
A great Graphic Designer does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Design marketing materials including social graphics, ads, and email templates
02Create brand assets, icons, and visual elements
03Support campaign launches with designed deliverables
04Collaborate with marketing and content teams on visual direction
05Maintain visual consistency with brand guidelines
How this hire moves your business forward: Visual quality shapes how customers perceive your brand before a word is read. A strong graphic designer ensures every touchpoint looks professional and builds brand equity.
Why LatAm
Why LatAm Produces Great Graphic Designers.
LatAm produces excellent graphic designers educated at strong design schools in countries like Colombia, Brazil, Argentina, and Mexico. Many have portfolios with US-facing brand work spanning digital, print, and social.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Graphic Designer Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Visual design
Brand asset creation
Digital and print design
Typography
Color theory and brand application
Common Tools
Adobe Creative Suite (Photoshop, Illustrator, InDesign)
Canva
Figma
After Effects (basic)
Google Slides
Soft Skills & Traits
Visually creative
Receptive to feedback
Detail-oriented about brand consistency
Deadline-driven
Collaborative
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$45,000
$16,800
$28,200 / yr
Mid level
$62,000
$24,000
$38,000 / yr
Senior
$82,000
$32,400
$49,600 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has a portfolio with diverse formats and strong visual range
Applies brand guidelines consistently without needing constant reminders
Receptive to creative direction and revisions
Delivers on time without quality sacrifice
Red Flags
Portfolio is all self-initiated work with no client or business context
Cannot apply brand guidelines consistently
Slow to iterate and defensive about creative direction
Our process
Our Process for This Role.
We do not post and wait. Every Graphic Designer search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
2-3 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm graphic designer delivers professional, creative design work at significantly lower cost. LatAm design schools produce strong technical foundations and the region has a mature creative industry.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Some do, but they are different disciplines. If motion content is important, hire a Motion Designer separately or confirm animation capability during the search.
Canva is great for templated content. A graphic designer creates original work that sets your brand apart and handles complex design challenges that templates cannot solve.
Ready to Hire a Graphic Designer Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.