A web designer designs and sometimes builds the visual experience of websites - creating layouts, graphics, and interactive elements that are both beautiful and conversion-optimized.
A great Web Designer does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Design website layouts and page templates aligned with brand guidelines
02Create visual assets for web including hero images, icons, and banners
03Collaborate with developers on responsive implementation
04Design landing pages optimized for conversion
05Maintain visual consistency across the website
How this hire moves your business forward: Your website is your most important sales tool. A web designer ensures it looks credible, converts visitors, and represents your brand at its best.
Why LatAm
Why LatAm Produces Great Web Designers.
LatAm web designers are experienced with modern web design tools and no-code platforms. Many have built websites for US-facing businesses using Webflow, Squarespace, and WordPress.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Web Designer Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Web layout design
Landing page design
Responsive design
Conversion-focused design
Asset creation for web
Common Tools
Figma
Webflow
Adobe Creative Suite
Canva
WordPress
Soft Skills & Traits
Conversion-minded
Visually creative
Technically curious about implementation
Detail-oriented
Collaborative with developers
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$50,000
$19,200
$30,800 / yr
Mid level
$68,000
$27,600
$40,400 / yr
Senior
$88,000
$36,000
$52,000 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has live websites in their portfolio - not just mockups
Designs with conversion in mind, not just aesthetics
Understands responsive design and mobile-first principles
Can work within brand guidelines while still contributing creative ideas
Red Flags
Portfolio is all mockups with no live sites
Designs without considering how it will be implemented
No understanding of web performance or mobile responsiveness
Our process
Our Process for This Role.
We do not post and wait. Every Web Designer search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
2-3 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm web designer delivers strong visual web design at significantly lower cost. Many are proficient in both design and no-code platforms like Webflow, making them especially versatile.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Increasingly yes. A Webflow-proficient web designer can build what they design without developer dependency, which is extremely efficient.
If the primary need is visual - a web designer. If the primary need is functionality and interactivity - a web developer. For a full website build, you often need both.
Ready to Hire a Web Designer Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.