An SDR is responsible for outbound prospecting - identifying potential customers, starting conversations, and booking qualified meetings for Account Executives. They are the top of your sales funnel.
A great Sales Development Rep (SDR) does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Research and identify target prospects that fit your ICP
02Execute outbound outreach via cold email, phone, and LinkedIn
03Qualify leads and book meetings for Account Executives
04Maintain accurate activity and pipeline records in the CRM
05Test and iterate on messaging based on response rates
How this hire moves your business forward: An SDR fills the top of your funnel consistently. Without outbound, your pipeline depends entirely on inbound - and inbound alone rarely scales a business. A great SDR compounds over time.
Why LatAm
Why LatAm Produces Great Sales Development Rep (SDR)s.
LatAm SDRs are trained in modern outbound sales frameworks and tools, with strong English communication and experience prospecting into US markets.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Sales Development Rep (SDR) Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Outbound prospecting
Cold outreach
Lead qualification
CRM hygiene
Messaging testing
Common Tools
Outreach.io
Apollo.io
HubSpot
Salesforce
LinkedIn Sales Navigator
Soft Skills & Traits
Resilient
Coachable
Competitive
Organized
Driven
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$50,000
$18,000
$32,000 / yr
Mid level
$65,000
$28,000
$37,000 / yr
Senior
$90,000
$40,000
$50,000 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
High activity energy and genuine competitiveness
Can clearly articulate your value proposition after onboarding
Responds well to coaching and adjusts quickly
Keeps CRM meticulously up to date
Red Flags
Activity without intention - lots of sends, no personalization
Cannot handle rejection and disengages quickly
Resistant to feedback on messaging
Our process
Our Process for This Role.
We do not post and wait. Every Sales Development Rep (SDR) search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Sales Development Rep (SDR).
2-3 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm SDR brings the same hunger and coachability as a US hire at significantly lower base cost. The OTE potential still motivates performance. This is one of the highest-ROI LatAm hires for sales-led companies.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
The first 30 days should focus on product knowledge, ICP definition, and messaging practice. Sur can help you design an SDR onboarding plan as part of the placement.
The best SDRs use all three in a coordinated sequence. Sur can advise on sequencing strategy based on your ICP and what is working in your market.
Ready to Hire a Sales Development Rep (SDR) Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.