A marketing manager owns the marketing function - strategy, execution, and performance. They manage channels, campaigns, and often a small team, and are accountable for pipeline and brand growth.
A great Marketing Manager does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Develop and execute the marketing strategy and calendar
02Manage campaigns across digital channels
03Oversee content, paid, email, and social programs
04Track and report on marketing KPIs and pipeline contribution
05Manage vendors, agencies, and contractors
How this hire moves your business forward: A marketing manager is the difference between a company that grows by accident and one that grows by design. They build the systems and campaigns that fill your pipeline consistently.
Why LatAm
Why LatAm Produces Great Marketing Managers.
LatAm marketing managers frequently have experience executing campaigns for US audiences, with strengths in digital marketing, content, and performance tracking.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Marketing Manager Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Marketing strategy
Campaign management
Channel expertise (digital)
Data analysis
Budget management
Common Tools
HubSpot
Google Analytics
Meta Ads Manager
Mailchimp / Klaviyo
Notion / Asana
Soft Skills & Traits
Strategic thinker
Creative problem solver
Data-driven
Strong communicator
Excellent project manager
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$75,000
$30,000
$45,000 / yr
Mid level
$102,000
$45,000
$57,000 / yr
Senior
$132,000
$65,000
$67,000 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has owned a marketing function or channel end-to-end
Can show you results they drove, not just campaigns they ran
Comfortable with attribution and marketing analytics
Strong project management and stakeholder communication
Red Flags
Produces activity without connecting it to pipeline or revenue
Cannot speak to ROI on previous campaigns
Has managed one channel but cannot lead a multi-channel strategy
Our process
Our Process for This Role.
We do not post and wait. Every Marketing Manager search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Marketing Manager.
3-6 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm marketing manager brings strong strategic and executional marketing skills at 40-50% of the US equivalent cost. The best candidates have worked with US brands or US-facing digital campaigns.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
For most early-stage companies, a strong generalist who can own the full function is the right first hire. Specialists come later as channels mature.
Yes. This is a common structure. Your LatAm marketing manager runs strategy and execution while coordinating external vendors.
Ready to Hire a Marketing Manager Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.