A marketing assistant supports the marketing team with a broad range of execution tasks - content coordination, campaign support, research, reporting, and administrative work.
A great Marketing Assistant does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Coordinate content calendars and marketing project timelines
02Support campaign execution including asset gathering and distribution
03Conduct competitive and market research
04Compile marketing performance reports
05Handle administrative tasks for the marketing team
How this hire moves your business forward: Marketing generates enormous coordination and administrative work. A marketing assistant absorbs this work so your marketing managers and specialists can focus on strategy and creative output.
Why LatAm
Why LatAm Produces Great Marketing Assistants.
LatAm marketing assistants are organized, adaptable, and experienced supporting US-facing marketing teams. They bring a broad understanding of digital marketing across channels.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Marketing Assistant Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Content calendar coordination
Campaign execution support
Marketing research
Performance reporting
Administrative marketing support
Common Tools
HubSpot / Mailchimp
Canva
Paid ads (Meta Ads, Google Ads, Tic Tok Ads)
Asana / Notion
CRMs like Hubspot/Salesforce
Soft Skills & Traits
Organized and detail-oriented
Adaptable across task types
Fast executor
Proactive communicator
Reliable follow-through
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$40,000
$15,600
$24,400 / yr
Mid level
$52,000
$21,600
$30,400 / yr
Senior
$68,000
$28,800
$39,200 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Can manage a content calendar without reminders
Executes campaign tasks accurately and on time
Research is well-organized and actually useful
Proactively communicates status on tasks in progress
Red Flags
Needs constant direction for every task
No breadth across marketing tools and channels
Unreliable follow-through on time-sensitive campaign tasks
Our process
Our Process for This Role.
We do not post and wait. Every Marketing Assistant search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Marketing Assistant.
1-2 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. High business English required (stakeholder-facing).
A LatAm marketing assistant delivers reliable marketing execution support at significantly lower cost. Breadth across marketing tools and tasks is the key hiring criterion.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Many can handle basic design in Canva. For higher-quality or brand-critical design, a dedicated Graphic Designer is appropriate.
A marketing coordinator typically has more experience, more independent scope, and more ownership. An assistant is more supportive and execution-focused.
Ready to Hire a Marketing Assistant Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.