A marketing analyst measures the performance of marketing activities - analyzing campaigns, channels, and funnel metrics to help the marketing team make better, data-backed decisions.
A great Marketing Analyst does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Build and maintain marketing performance dashboards
02Analyze campaign performance across channels and report on ROI
03Track funnel metrics from MQL through closed revenue
04Conduct audience and market research to inform strategy
05Support A/B test design and results analysis
How this hire moves your business forward: Marketing without measurement is spending without accountability. A marketing analyst ensures every budget decision is backed by data and every campaign is learned from.
Why LatAm
Why LatAm Produces Great Marketing Analysts.
LatAm marketing analysts bring strong quantitative backgrounds and SQL proficiency with experience analyzing marketing data for US-facing companies. Many come from data science or business intelligence backgrounds applied to marketing.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Marketing Analyst Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Marketing analytics
Campaign performance analysis
SQL and data querying
Dashboard development
Attribution modeling
Common Tools
Google Analytics
Tableau / Looker
HubSpot
SQL / BigQuery
Excel / Google Sheets
Soft Skills & Traits
Analytically precise
Clear data communicator
Curious about what drives marketing performance
Detail-oriented
Collaborative with creative and channel teams
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$55,000
$21,600
$33,400 / yr
Mid level
$85,000
$30,000
$55,000 / yr
Senior
$120,000
$40,800
$79,200 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has built a marketing dashboard that leadership references regularly
Can explain campaign performance in terms of business impact, not just marketing metrics
Uses SQL to pull data independently without relying on data engineering
Connects marketing metrics to revenue outcomes
Red Flags
Produces beautiful dashboards that nobody looks at
Cannot explain what drives differences in campaign performance
Confuses activity metrics with business impact metrics
Our process
Our Process for This Role.
We do not post and wait. Every Marketing Analyst search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Marketing Analyst.
2-3 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm marketing analyst delivers strong quantitative marketing analysis at significantly lower cost. SQL proficiency and BI tool experience are widely available in the region.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Attribution is the process of assigning credit to marketing touchpoints for conversions. Any serious marketing analyst should understand first-touch, last-touch, and multi-touch models.
Marketing, with a close relationship to the data team. They need business context to make the analysis useful.
Ready to Hire a Marketing Analyst Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.