A growth marketer experiments across the full acquisition and retention funnel - using data, creativity, and rapid iteration to find the levers that drive scalable, sustainable growth.
A great Growth Marketer does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Design and run growth experiments across acquisition, activation, and retention
02Analyze funnel data to identify the biggest growth opportunities
03Build and optimize landing pages, onboarding flows, and conversion points
04Collaborate with product, engineering, and content on growth initiatives
05Report on experiment results and scale what works
How this hire moves your business forward: A growth marketer finds your most efficient growth levers. They move fast, test rigorously, and compound results over time. For companies in the scaling phase, this is one of the highest-impact marketing hires.
Why LatAm
Why LatAm Produces Great Growth Marketers.
LatAm growth marketers often come from analytical or engineering backgrounds combined with marketing experience, giving them the technical and creative depth that growth work demands. Many have worked at US-facing startups.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Growth Marketer Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Growth experimentation
Funnel analysis and optimization
Landing page and CRO
Data analysis and SQL
Channel diversification
Common Tools
Mixpanel / Amplitude
Google Analytics
SQL
Unbounce / Webflow
HubSpot
Soft Skills & Traits
Hypothesis-driven thinker
Fast and iterative
Data-obsessed
Creative problem-solver
Cross-functional collaborator
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$60,000
$25,200
$34,800 / yr
Mid level
$80,000
$36,000
$44,000 / yr
Senior
$105,000
$46,800
$58,200 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Can describe a specific experiment they designed, ran, and drew conclusions from
Analytical enough to identify the right lever to pull next
Moves fast without sacrificing rigor
Cross-functional - can work with product and engineering, not just marketing
Red Flags
Calls everything an experiment but has no hypothesis or measurement framework
Creative ideas without analytical depth
Has only done one channel or one part of the funnel
Our process
Our Process for This Role.
We do not post and wait. Every Growth Marketer search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
4-5 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. High business English required (stakeholder-facing).
A LatAm growth marketer brings the same analytical and experimental capability as a US hire at significantly lower cost. The best candidates have shipped measurable growth results at US-facing startups.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
No. A performance marketer focuses on paid acquisition channels. A growth marketer works across the full funnel including product, onboarding, and retention.
When you have product-market fit and want to scale efficiently. Too early and there is not enough to experiment with. Too late and you have left growth on the table.
Ready to Hire a Growth Marketer Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.