An ecommerce manager oversees the full digital commerce operation - managing the online store, product catalog, marketing, fulfillment coordination, and the data that drives growth.
A great Ecommerce Manager does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Own and manage the ecommerce store including product listings and UX
02Develop and execute the ecommerce growth strategy
03Manage promotions, pricing, and merchandising decisions
04Coordinate fulfillment, inventory, and logistics operations
05Track and report on key ecommerce metrics including conversion rate, AOV, and ROAS
How this hire moves your business forward: An ecommerce manager is the general manager of your online revenue. They own the systems, strategy, and execution that determine whether your store grows or plateaus.
Why LatAm
Why LatAm Produces Great Ecommerce Managers.
LatAm ecommerce managers have experience running Shopify, Amazon, and WooCommerce stores for US-facing brands. Many have managed full P&L responsibility for ecommerce channels.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Ecommerce Manager Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Ecommerce platform management
Digital merchandising
Ecommerce analytics
Growth strategy
Operations coordination
Common Tools
Shopify
Google Analytics
Klaviyo
Meta Ads Manager
Excel / Google Sheets
Soft Skills & Traits
Commercially driven
Data-first decision maker
Strong operator
Cross-functional coordinator
Customer-obsessed
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$60,000
$24,000
$36,000 / yr
Mid level
$80,000
$33,600
$46,400 / yr
Senior
$105,000
$44,400
$60,600 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has managed an ecommerce store with measurable revenue growth
Data-driven about every decision including product placement and promotional strategy
Cross-functional enough to coordinate marketing, ops, and product simultaneously
Understands the full ecommerce P&L
Red Flags
Manages the store tactically without thinking about growth
No data fluency - makes decisions based on gut, not analytics
Cannot coordinate across marketing and operations simultaneously
Our process
Our Process for This Role.
We do not post and wait. Every Ecommerce Manager search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Ecommerce Manager.
3-4 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm ecommerce manager brings the same platform expertise and growth instincts as a US hire at significantly lower cost. Many have managed US-facing ecommerce operations and understand American consumer behavior.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Some can. For high-scale ad spend, a dedicated Paid Media Specialist is a better investment. Your ecommerce manager should own paid strategy but can outsource execution.
Match your platform. Shopify is the most common. Amazon marketplace experience is a separate skill set worth specifying if relevant.
Ready to Hire a Ecommerce Manager Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.