A content writer and copywriter creates SEO-optimized written content that attracts, educates, and converts your target audience—from blog posts, website copy, and email sequences to ad creative, social posts, and sales collateral." This aligns well with sales enablement needs like playbooks and battle cards.
A great Content Writer / Copywriter does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Write blog posts, articles, and long-form content for SEO and thought leadership
02Create website copy, landing pages, and campaign messaging
03Write email sequences, newsletters, and nurture campaigns
04Produce ad copy, social captions, and short-form content
05Edit and proofread content from other team members
How this hire moves your business forward: Content is your brand's voice and one of your most durable growth assets. A strong content writer builds the material that attracts organic traffic, nurtures leads, and converts visitors into customers long after it is published.
Why LatAm
Why LatAm Produces Great Content Writer / Copywriters.
LatAm produces excellent English-language content writers and copywriters, many educated in communications, journalism, or marketing. They are deeply fluent in US business writing styles and have experience writing for US audiences across industries.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Content Writer / Copywriter Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
SEO writing
Copywriting and conversion writing
Long-form content
Email copywriting
Editing and proofreading
Common Tools
WordPress
Notion
Jasper
Surfer SEO / Clearscope
Grammarly
Soft Skills & Traits
Distinct voice
Deadline-driven
Understands both brand tone and conversion mechanics
Research-oriented
Receptive to editorial feedback
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$45,000
$21,600
$23,400 / yr
Mid level
$62,000
$28,800
$33,200 / yr
Senior
$80,000
$36,000
$44,000 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has a portfolio with a range of formats and industries
Can adapt tone across different brand voices
Understands SEO fundamentals and applies them without sacrificing readability
Meets deadlines consistently without quality drop
Red Flags
Writes for word count rather than value delivered to the reader
Cannot shift tone between brand voice and conversion copy
No understanding of SEO or how content fits a broader strategy
Our process
Our Process for This Role.
We do not post and wait. Every Content Writer / Copywriter search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
Common Questions About Hiring a Content Writer / Copywriter.
2-3 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. High business English required (stakeholder-facing).
A LatAm content writer delivers high-quality US-audience-facing content at significantly lower cost. The best candidates have writing portfolios with published US-facing content that demonstrates range and quality.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
Ideally yes. A writer who understands keyword strategy and on-page SEO amplifies the value of every piece they produce.
At early stage yes. As you scale, splitting long-form content, email copy, and ad copy into specialized roles improves quality in each channel.
Ready to Hire a Content Writer / Copywriter Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.