A brand designer develops and maintains your visual identity - creating the logos, color systems, typography, and brand guidelines that define how your company looks and feels across every touchpoint.
A great Brand Designer does not just complete tasks. They own a function that directly frees you to grow. Here is what that looks like in a scaling business:
01Design or refine the core visual brand identity including logo and color system
02Develop comprehensive brand guidelines for internal and vendor use
03Create brand applications across marketing materials, presentations, and digital channels
04Maintain brand consistency across all visual outputs
05Evolve the brand identity as the company grows
How this hire moves your business forward: Brand is the silent salesperson that works 24/7. A strong visual identity builds instant credibility, differentiates you from competitors, and makes every marketing touchpoint more effective.
Why LatAm
Why LatAm Produces Great Brand Designers.
LatAm brand designers are highly creative with strong formal training in visual identity design. Many have agency backgrounds developing brand systems for US and international clients.
The timezone overlap with the US is strong. LatAm professionals work within 1 to 3 hours of US Eastern time, so there is no async lag, no late-night handoffs, and no communication gap.
Skills & tools
Know What a Great Brand Designer Actually Brings to the Table.
Beyond the resume, here are the skills, tools, and traits that separate strong performers from strong interviewers.
Hard Skills
Logo and identity design
Brand system development
Typography and color theory
Brand guideline creation
Cross-platform brand application
Common Tools
Adobe Illustrator
Adobe InDesign
Figma
Photoshop
Canva
Soft Skills & Traits
Strong aesthetic vision
Strategic about how visual decisions serve brand positioning
Detail-oriented
Collaborative with marketing
Consistent and systematic
Compensation
What You Can Expect to Pay.
Based on Sur market data and regional benchmarks. Figures reflect total cash compensation.
Seniority
US Annual
LatAm Annual
You Save
Entry
$55,000
$40,000
$15,000 / yr
Mid level
$90,000
$54,000
$36,000 / yr
Senior
$130,000
$65,000
$65,000 / yr
Spot the right hire
What to Look For, and What to Watch Out For.
Green Flags
Has developed brand identity systems, not just logos in isolation
Can explain the strategic reasoning behind visual decisions
Creates brand guidelines that others can actually follow
Portfolio shows brand work across multiple applications
Red Flags
Designs beautiful logos but has not developed a full brand system
No strategic rationale for visual decisions - purely aesthetic
Cannot translate brand values into visual language
Our process
Our Process for This Role.
We do not post and wait. Every Brand Designer search we run is built from scratch around your business, your stage, your team, and your goals. And at every step, we are thinking about how this hire helps you grow.
1
Onboarding Call
We start by understanding what you actually need.
2
Role Scoping and Assessment Design
We build a precise role profile and design the custom skills assessment before we search for anyone.
3
Sourcing
We source actively across LatAm and the Caribbean and through our network.
4
Prescreening and Phone Screen
Every candidate is internally screened then put through an English phone screen.
5
Your Shortlist
3 to 5 candidates delivered early in the process with background, audio clip, and our team's recommendation.
6
Skills Assessment
Shortlisted candidates take a custom assessment built to replicate the actual work of the role.
7
Hire and Guarantee
We support the offer, help structure compensation for retention, and back every placement with a 90-day guarantee.
3-4 weeks typically. Most placements are made within 21 days of the onboarding call.
Most LatAm professionals work within 1 to 3 hours of US Eastern time.
All Sur placements speak fluent English. We screen for language ability on every search. Moderate English acceptable depending on exposure.
A LatAm brand designer delivers the same creative quality and strategic brand thinking as a US hire at significantly lower cost. LatAm design schools produce strong visual identity designers with international portfolio experience.
If your hire does not work out within the first 90 days for any reason, we replace them at no additional cost.
A brand designer creates and owns your identity system. A graphic designer produces materials within that system. If you do not have a defined brand yet, start with a brand designer.
A full brand identity project takes 4-8 weeks for research, design, and guidelines. A logo-only project is typically 2-3 weeks.
Ready to Hire a Brand Designer Who Actually Moves the Needle?
Let us design the role together and find you the right person from LatAm.